61% of B2B deals are lost to "no decision"

Competition isn't killing your pipeline. Indecision is.

Your champion can't build the case to get the CFO to say yes. Supercase gives them one — in under 3 minutes.

The gap nobody talks about

Your pipeline has two tiers. The A reps and everyone else.

Your best reps already do something the rest of the team doesn't: they build a financial business case on every deal that matters. They quantify the cost of inaction. They give the champion something to carry into the room. They eliminate buyer indecision.

The problem is that building a credible business case takes days — so not every deal in your pipeline gets one.

What if every deal did?

"We need to systematize what our A reps do naturally — build a financial case on every deal — so our B and C reps can do it too."

— Mid-market sales leader

37%
of all revenue generated
by the top 2% of reps
~80%
of all revenue delivered
by the top 20% of sellers
7.6%
of revenue from
the bottom 50% of reps

Source: Clari Labs, The State of Enterprise Revenue 2025 — 10M opportunities across 121 global enterprises

Where buyer indecision hits

Three stages. Three places your deals are dying.

Buyer indecision doesn't show up all at once. It compounds across the deal cycle — from the first outreach to the final ask. Supercase fixes it before it manifests.

You haven't earned the right to a conversation.

Your reps are leading with features and product pitches. The prospect has no reason to believe you understand their problem — because you haven't proven it yet. You're competing for attention with dozens of vendors who all sound the same.

Low reply rates on outbound. Meetings that don't convert to pipeline. Prospects ghosting after the first call.
What Supercase does

Opens with an account-tailored point of view — not a pitch.

Supercase generates a financial hypothesis for the prospect's specific situation before the first conversation. Your rep shows up with a perspective on the buyer's problem, backed by research. That earns the meeting.

Champion enablement

Built for your buyer.

Pipeline intelligence, value selling, and ROI calculators are all built for the seller's workflow. Supercase is built for the person who has to defend the purchase after your rep leaves the room. Your champion.

Category
What it does
Built for
Pipeline Intelligence
Predicts which deals are at risk
Sales leadership
Value Selling
Trains sellers to have better conversations
The seller
ROI Calculators
Projects return on investment
The seller
Supercase
Arms the champion with a CFO-grade business case they can defend alone
The buyer champion
The Supercase for Supercase

What would happen if every deal had a business case?

We drink our own champagne. Here's how our own framework applies to the problem we solve.

Do you have a problem?

Most deals die without a financial case.

If most of your Closed-Lost reasons are some version of "didn't see value" and most of those deals don't have a business case attached in your CRM, you're losing revenue you should be winning. The question is: how much?

Root cause

Business cases are too hard and too biased.

Sellers skip because researching and writing a good business case takes days. And most business cases are hopelessly biased — so they know buyers distrust them anyway. The effort-to-credibility ratio is broken.

The fix

Automate the case. Make it credible.

Update the framework to be useful for buyers and easy for sellers. It needs to be automated to get reps on board. It needs to add genuine value for buyers. And it can't be AI slop, because that kills your credibility.

Decision options

Do nothing, DIY, or use Supercase.

The easiest choice is do nothing — but have you quantified that cost? You can build it yourself — but do you have a killer framework, financial models, and LLM-ready positioning ready to go? Or you can use Supercase and have your first draft assembled automatically in under 3 minutes.

See Supercase in action — live

Arm your champions,
not just your reps.

Enter a prospect's domain and we'll build a CFO-grade business case — fully automated, in under 3 minutes.

In a real deal, this strong first draft is shared cold to start a sales conversation. The rep and the champion refine until it's CFO-grade — at which point the champion walks into that meeting without you — and makes their case on their own terms.

  • A fully personalized business case for your prospect
  • A shareable link you can send cold — today
  • A free Supercase account to dial in your POV
Used to research your prospect and generate the case — we won't contact them.
Free to try — no credit card required

Is your business case CFO-grade or BS-grade?

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