Most of my career has been making the ROI case for buying highly technical products.
I know how to find and motivate decision makers. They have to like what they see at a gut level, understand intellectually what it can do for their daily jobs, then have documentation to justify the purchase up the ladder.
The role of Marketing is to devise a strategy that can accomplish the above then deliver a steady stream of new people for the sales channel to work their magic on.
Get it on paper. Get buy in. Get it done.
Cbright is based in Portland, Oregon
+1 (503) 415-1428
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