OPTION 2: Do it yourself

Slightly More Efficient Selling; Slightly More Efficient Buying

The Supercase origin story.

A Supercase is based on the idea that when someone learns they have a problem, then they have exactly three options: they can do nothing, they can fix it themselves, or they find a partner to help them.

This book details how that works in the real world.

You can read it as a buyer or a seller, but ideally, you'll read both sides to understand how your counterparty thinks.

My only ask is that you use this knowledge for good. Don't go ripping off the other side just because I told you what they're thinking.

-- Tom Williams

BUY THE BOOK at AMAZON

Two books in one: Read side one for Selling, then flip upside down for Buying.

SELLER SIDE

A practical guide to finding the people with the problems you fix, then helping them evaluate why they should buy from you

INTRODUCTION | Slightly More Efficient
CHAPTER 1 | Buyers' Book of Tricks
CHAPTER 2 | Own your POV
CHAPTER 3 | Prospecting
CHAPTER 4 | The Fix
CHAPTER 5 | Getting To Yes
CHAPTER 6 | Signed!
CHAPTER 7 | Smooth Handovers
CHAPTER 8 | Thank God I Gave You Money!
TL;DR

BUYER SIDE

A practical guide to working with vendors to make rational, low-risk, cost-effective and defendable buying decisions

INTRODUCTION | Buying is Hard
CHAPTER 1 | Sellers' Book of Tricks
CHAPTER 2 | Urgent Important Problems
CHAPTER 3 | The Fix
CHAPTER 4 | The Decision
CHAPTER 5 | Make it Happen
CHAPTER 6 | What's Next
TL;DR

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Listen to the Google Notebook LM 15 min AI podcast created from the book's content. Pretty impressive Google!

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