Three experiences. One business case your champion can defend.
Supercase isn't a single tool — it's three purpose-built interfaces that work together: one for producing the business case, one for refining it with your champion, and one for encoding your organization's point of view so every output sounds like your best AE wrote it.
What your champion walks into the room with.
Every Supercase produces a five-chapter business case — assembled automatically from a domain name. Each chapter answers a specific question the CFO will ask. Here's what's inside.
Chapter 1: Deep Account Research
Pulls live firmographic data, reads the customer's website, researches competitors, analyst reports, and industry news. Imports CRM notes and call transcripts. Keeps going until it passes a high confidence threshold — no rep research required.
Chapter 2: Cost of Inaction
Answers the CFO's first question: "What is this actually costing us?" Runs a Monte Carlo analysis — current state vs. achievable state — using data sourced from the buyer's own organization, not vendor estimates. Produces a defensible dollar figure the champion can present as fact.
Chapter 3: Root Cause Analysis & Fix Recommendation
Explains why this problem has been hard to solve — and why the buyer's previous attempts haven't worked. Built from your org's point of view plus real-time research. The fix recommendation is specific enough for the champion to present as their own insight.
Chapter 4: Decision Options — Do Nothing, DIY, or Vendor
Answers the CFO's second question: "Why can't we just fix this ourselves?" Models all three paths with honest budgets, project plans, staffing, and timelines. Apples-to-apples — not designed to make DIY look bad. The buyer can make their own informed decision.
Chapter 5: Change Management Plan
This is the chapter most business cases skip — and it's the one that kills the most deals. Fear of implementation failure ("what if we try to fix this and make it worse?") is one of the biggest drivers of buyer indecision. Supercase addresses it head-on: here's the implementation roadmap, here's the risk mitigation, here's exactly how you get from here to there. The champion walks in with an answer to the question before anyone asks it.
Where the rep and champion make it theirs.
The automated first draft is a hypothesis. The collaboration tools are where it becomes a defensible case — refined with real discovery data, edited in the champion's language, and modeled with financial scenarios they can stand behind.
Financial Impact Modeling
Interactive tools for adjusting assumptions, running scenarios, and stress-testing the numbers. The rep and champion work through these together — so the financial case reflects what the buyer believes, not what the seller wants them to believe. Every adjustment updates the entire business case in real time.
Collaborative Editing
The champion can edit the narrative, adjust the framing, and add context that only an insider would know. This is critical — the case needs to sound like it came from inside the organization, not from a vendor. Shared via link, no login required for buyers.
Discovery Integration
As the deal progresses, new data from calls, meetings, and CRM updates flows back into the Supercase. The business case gets sharper with every conversation — from hypothesis to validated to CFO-ready.
Export & Share
When the case is ready, export as PDF, presentation, or shareable link. The champion picks the format that works for their internal process — whether that's an email to the CFO, a slide in the board deck, or a link dropped in Slack.
This is why it's not AI slop.
The Point of View Engine is a one-time setup where you encode your organization's go-to-market thesis — your unique understanding of the buyer's problem, your differentiated insight, your financial models. This is the difference between generic AI output and a business case that sounds like your best AE wrote it.
Company Info
Who you are and other firmographic data
Your Point of View
Problem statement, root causes, unique insight, fix definition.
Market Context
Industry-specific market intelligence with stats and case studies to support your case. RAG-ready.
Buy vs. Build
DIY approach, vendor approach, risks, staffing, and honest cost models for both paths
Cost of Inaction
Financial model, KPI library, leading indicators, S0/S1 framework for quantifying delay
For RevOps and Enablement: this is your governance layer. You control the quality, consistency, and messaging of every Supercase output. Set it up once with your marketing team — then every rep creates deal-specific business cases in minutes, and they all sound like they came from your best people.
A senior Value Engineer for every Rep.
AI Coach rides along through every step of the Supercase. It scores your qualification against a SPICED rubric, surfaces the weak sections, and answers methodology questions in context — so your rep walks into the meeting knowing exactly where the case is strong and where it needs polish.
Qualify UI — get the deal ready
Full-page coaching lives inside the Qualify flow. AI Coach scores each SPICED dimension, shows which fields are thin, and walks the rep through what to ask next on the call. This is where "is this deal real?" gets answered — with numbers, not gut feel.
Side drawer — polish every section
On any content tab (Problem, Cost of Inaction, DIY, Vendor, Executive Summary), a drawer slides out from the right. Context-aware to the tab you're on — it knows the company, the section, and what's been filled in. Request a rewrite and the content updates via streaming.
Context-aware chat
Free-form coaching. Ask "what should I look for in a critical event?" or "how do I handle a skeptic stakeholder?" Coach knows the company, the section you're on, and what's been filled in.
Rewrite in place
Request a targeted rewrite inside the editor — e.g., "Rewrite the COI narrative to reference their cloud migration with specific metrics." The section updates via streaming, keeping you in flow.
Upload as context
Drop in call transcripts, discovery notes, or their latest deck. Coach uses them to score, chat, and rewrite — grounded in what the buyer actually said.
The default rubric is SPICED, but you aren't stuck with it. Override the prompt at the org level to encode your methodology — MEDDIC, Challenger, whatever your team runs on.
A Supercase isn't a document. It's a living deal asset.
A Supercase evolves with the deal — from automated first draft to a co-refined artifact the champion carries into the meeting you weren't invited to.
Hypothesis
Automated first draft from a domain name. Your starting point for discovery, not a finished product.
Validation
Updated with real discovery data. The business case gets sharper as the deal progresses and qualification deepens.
Co-Refinement
Shared with the champion. Edited together so it reflects their language, their priorities, their internal politics.
CFO-Ready
The champion walks into that meeting without you — and owns every answer. Export as PDF, presentation, or shareable link.
A CFO-grade business case.
Not a slide deck. Not a spreadsheet.
Every Supercase produces the same five-part analysis CFOs need to say yes — generated from a domain name, sharpened with discovery data.
- 01Problem & SolutionQuantifying the discovery gap and the conceptual fix.
- 02Cost of InactionBehavioral cohort analysis and compounding financial exposure.
- 03Strategic Options (TCO)Binary comparison of time, hard costs, and FTE drag.
- 04Impact Simulation12-Quarter cumulative value and build-delay analysis.
- 05Implementation StrategyBuy vs. Build: Internal DIY roadmap and Vendor approach.
| Factor | Build (DIY) | Buy (Vendor) |
|---|---|---|
| Time to value | 14 months | 6 weeks |
| Year 1 total cost | $1.8M | $120K |
| Eng. headcount | 4 FTEs | 0 FTEs |
| Ongoing maint. | Significant | Included |
| FTE drag (yr 1) | High | None |
See what a Supercase looks like for your next deal.
Build a Free Supercase →Arm your champions,
not just your reps.
Enter a prospect's domain and we'll build a CFO-grade business case — fully automated, in under 3 minutes.
In a real deal, this strong first draft is shared cold to start a sales conversation. The rep and the champion refine until it's CFO-grade — at which point the champion walks into that meeting without you — and makes their case on their own terms.
- A fully personalized business case for your prospect
- A shareable link you can send cold — today
- A free Supercase account to dial in your POV