Tom Williams

Tom is the founder and CEO of Supercase, a business-case automation platform for B2B revenue teams. He was previously CEO of DealPoint — a buyer-centric sales tool he ran from founding to acquisition by Clari in 2021 — and then spent nearly four years as Head of Revenue Strategies at Clari, working inside one of the most prominent pipeline-intelligence platforms in B2B.

That stretch shaped Supercase's thesis: pipeline intelligence can tell you which deals are at risk, but it can't fix the reason why. The missing piece isn't more data about the seller's pipeline — it's a credible financial case the buyer can use internally, when the seller isn't in the room.

Before DealPoint, Tom spent eight years as VP of Sales & Marketing at Audio Precision, where he drove record revenues and built direct sales operations across 35 countries. He's the author of Slightly More Efficient Selling / Slightly More Efficient Buying — two books bound as one, meeting in the middle where real purchase decisions get made. It's also the framework behind Supercase.

Tom is an expat Brit from Brighton. Now based in Portland, Oregon where he's a squash player, GTM philosopher, and dad to two teenagers.