POV Workshop

The Workshop Process

STEP 1

90-Minute Discovery Workshop

An interactive session with your Marketing and / or Sales Enablement leaders to extract and structure your unique insights about customer challenges and the comparative pros and cons of Do Nothing vs. Buy vs. Build.

• •Problem symptoms, root cause & how to fix
• •How to model the cost of inaction and impact of change
• •Document the key milestones, risks & budget for DIY vs. Vendor approach

STEP 2

Customer Interview Validation

We conduct 3-4 targeted customer interviews to validate the insights and assumptions from the workshop, ensuring your POV resonates with real buyers.

• •Test POV messaging with actual customers
• •Uncover additional insights and refinements
• •Validate financials of business impact

STEP 3

LLM-Ready POV Framework

We structure your POV in a format optimized for both human understanding and AI consumption, making it easy to integrate into automated business case generation and sales enablement tools.

• •Structured data format optimized for LLM integration
• •Clear problem-solution-outcome framework for marketing team

STEP 4

Sales Asset Integration

We work with your team to integrate the structured POV into your existing sales materials, ensuring consistent messaging across all customer touchpoints.

• •Update proposal templates with POV messaging
• •Integrate into first call decks and discovery frameworks
• •Configure Supercase platform with your POV [when you're ready]
• •Create enablement materials for sales team rollout [when you're ready]

Workshop Timeline

Screenshot from Supercase showing typical timeline for a POV Workshop engagement. We can compact the timeline if needed and we can add SaaS implementation when you're ready.