Use Cases

Automated business cases for every revenue-critical scenario

Whether you're closing deals, running ABM campaigns, or building internal investment cases, Supercase delivers the quantified analysis that decision makers need to say yes.

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CLOSE MORE DEALS

Sales

Deals stall when buyers can't justify the spend internally. CFOs won't approve without a quantified business case, but reps skip them because they're too hard to create. Generic ROI calculators don't earn trust. The result: winnable deals lost to "no decision."

  • Automate CFO-ready business cases so every rep delivers them
  • Position sellers as trusted advisors who help buyers build consensus
  • Convert more pipeline by giving economic buyers what they need
Sales Use Case
Account Based Marketing
PERSONALIZATION AT SCALE

Account Based Marketing

Target accounts are drowning in generic outreach. Executives tune out vendors who haven't done their homework, and "just checking in" emails go straight to trash. Without personalization at scale, ABM campaigns underperform and pipeline targets slip.

  • Arm BDRs with account-specific insights that demonstrate expertise
  • Open doors with executives by leading with their problem, not yours
  • Increase meeting rates by standing out from generic outreach
INTERNAL DECISION SUPPORT

Finance, Strategy & Operations

Good initiatives die in committee because sponsors can't make a compelling financial case. Leadership defaults to "do nothing" when the cost of inaction isn't quantified and Build vs. Buy options aren't fairly compared. Critical improvements get deprioritized quarter after quarter.

  • Give initiative sponsors a rigorous framework that earns confidence
  • Quantify the cost of inaction so "do nothing" stops winning
  • Unlock funding with board-ready documentation
Finance Strategy Operations

One framework, multiple use cases

Supercase's structured POV framework and agentic research engine adapt to any scenario where you need to quantify impact and justify action. The same methodology that helps sellers win deals can help operations teams secure budget for critical initiatives.